The rich talent pool amongst the UK's 1.4 million interims and freelance workers is to be highlighted in a new national advertising campaign.
Organised by the PCG - an organisation that represents interim managers and other freelance professionals - the campaign and will also celebrate their £82 billion contribution to the country's economic output.
Together with the Britain's Brain Gain website, the newspaper campaign reflects on the ability, imagination and effectiveness of freelance workers throughout the UK.
As part of the initiative, the PCG has interviewed some big hitters, with industrialists like James Bellini, Sir Tom Farmer and Michael Van Swaaij all lending their voice to the age of the freelancer.
Their view that freelancing is a growing and vital force in Britain is echoed by Richard Lambert, the Director-General of the CBI who said that labour market flexibility will remain the UK's real competitive advantage.
Figures show that the freelance brain gain is helping the UK economy grow in these challenging times and underlines the increasing importance of freelancers, interims, contractors and consultants who are able to respond quickly to the evolving needs of business.
John Brazier, Managing Director of PCG said Britain's Brain Gain can bolster expertise and improve speed to the market.